adSage, a digital advertising technology company, in iPark of Wuxi National Hi-Tech District (WND), signed a cooperative agreement with GroupM, China’s largest advertising company, in a bid to improve search engine optimization, on May 24, ipark.net.cn reported.
GroupM is seeking more cooperation with adSage, which has advantages in search engine optimization, in a bid to enhance branding efficiency, said Xu Jun, CEO of GroupM.
Shanghai-based GroupM is the media investment management arm of global communications services group WPP. Its primary purpose is to maximize the performance of WPP’s media communications agencies by operating as a parent and collaborator in performance-enhancing activities such as trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities.
adSage, China's biggest digital advertising firm, opened its subsidiary in WND in 2008. It provides products in search engine marketing and was acquired by Microsoft and Shanghai Oriental Pearl Media Co, known as BesTV.